The Michigan Association of Secondary School Principals (MASSP), in partnership with the Michigan Department of Health and Human Services (MDHHS) announced the winners of a statewide contest encouraging high school students to create public service announcements (PSAs) that discourage tobacco use through vaping at today’s Michigan Association of Broadcasters (MAB) Michigan Student Broadcast Awards Luncheon & Career Fair.
The contest challenged students across the state to develop engaging audio or video PSAs, no longer than 60 seconds, that raise awareness about the dangers of vaping among their peers. Entries were judged on creativity, effectiveness, and production value. Winners and runners up are listed below with links to their PSAs which you are welcome to use with credit given to those schools and students who produced them!
2025 Winners
Top Three Winners in Video Category, 2025
- “Are You Sure You Want to Puffit” (Rockford High School)
Humor meets hard facts in this creative and well-produced video. Backed by statistics, it makes a serious issue more accessible and shareable. - “Don’t Sign Your Life Away” (Rockford High School)
A simple yet powerful message about how vaping can jeopardize one’s future. Clear audience targeting and strong visuals made this PSA a standout. - “Vape PSA” (Cedar Springs High School)
Clear and straightforward, this video delivers a clear call to action for students. Professional, purposeful, and powerful.
Top Three Winners in Audio Category, 2025
- “Vaping” (Plymouth Canton Community Schools)
An attention-grabbing comparison between vape flavors and candy, this PSA makes the message loud and clear: Flavors can kill. - “Say No to Cig” (Cousino High School)
Strong message, excellent use of sound design and a direct call to action. A well-executed PSA with serious impact. - “Smoking” (Bloomfield Hills High School)
A unique take aimed at students and adults, this PSA encourages parents to speak to their children about vaping, offering thoughtful guidance on how to approach the conversation.
2024 Winners
Top Three Winners in Video Category, 2024
- Victor the Vape, Rockford High School, Beyond the Rock, Emma Lombard, Hudson Timmer, Sam VerMerris
https://www.youtube.com/watch?v=U_rS8IoCwcw - Not too Late to Quit, Rockford High School, Beyond the Rock, Cristal Nink, Gretchen McCay, Madden Warner, Danielle Wheeler
https://www.youtube.com/watch?v=bSLaxADDW2E - Drop the Vape, Rockford High School, Beyond the Rock, Credit(s): Anna Austin, Ellie Pursiful, Sam VerMerris
https://www.youtube.com/watch?v=6WXdwPipWYk
Top Three Winners in Audio Category, 2024
- 2023 Vape, Plymouth-Canton Community Schools 88.1 The Park, Akshayapriya Saravanan, Lucas Gentilia, Jaya Choudhary, Jonah Kibin
https://soundcloud.com/bill-keith-339703449/2023-mab-vape-mdhhs-psa-akshayapriya-lucas-jaya-jonah - Vaping, Plymouth-Canton Community Schools 88.1 The Park, Sydney Viloria, Chae Eun Park, Nadia Halim
https://soundcloud.com/bill-keith-339703449/mab-vape-psa-final-copy-sydney-v-chae-eun-nadia - Vape, Plymouth-Canton Community Schools 88.1 The Park, Carter Johnson, Elise Taylor, Colin Bradlee, Lola Makanjuola
https://soundcloud.com/bill-keith-339703449/carter-elise-colin-lola-vape-psa