Introduction
Principals are trusted voices in their schools and communities, uniquely positioned to speak to how policies impact students and staff. This toolkit provides practical, easy-to-use guidance to help you engage effectively – and appropriately – in legislative and media advocacy.
Policymakers value real-world insight from educators. When principals share their expertise, they help ensure education decisions reflect the realities of today’s schools.
This is a ready-to-use resource. Inside, you will find:
- Clear guidance for engaging with legislators and policymakers
- Practical strategies for working with the media
- Templates and examples you can quickly adapt
- Key considerations for navigating your role as a public employee
The goal is not to turn you into a lobbyist or media specialist, but to support you in sharing your perspective, building relationships, and advocating for your school in any environment.
Use these tools as they fit your local context. MASSP welcomes your feedback and examples to strengthen this resource over time.
For additional support, please contact us.
Legislative Advocacy Support: Bob Kefgen, bob@massp.com
Media Relations Support: Abby Goosen, abby@massp.com